Motea Rebranding Project

2023

Project Overview

Motea is a small fast-casual restaurant in Schererville, IN. They serve Chinese and Japanese cuisine, rolled ice cream, and bubble tea. For this project, I overhauled the branding from the logo to merchandise, and created a guideline manual.

My Process

Brand Research
First, I read the brand’s mission statement and found its primary consumer data. Then, I looked into brand competitors. In compiling this information, I found a style fit for the brand and highlighted elements that set this brand aside from others.
Sketching
I created rough sketches outlining different logos. After narrowing down those, I searched for a font and color palette.
Roughs
Taking the narrowed-down logos, I refined them and arranged them with text to create options for a primary, secondary, and sub-mark logo.
Font Selection
Find options for font and type them out. Then, I check for legibility and alignment with the brand design goals.
Finalzing
Lastly, after picking the logo design, sub-mark option, font, and color palette, the final renders are made of the design and put on various backgrounds for utility options.